108 YEARS IN 108 SECONDS

The name Herman Miller is iconic and a name of great significance in the design world. 108 years of success is no coincidence.

To continue their success Herman Miller has launched WHY. Why you ask, well its exactly that - it aims to answer this 3 letter word. "Before we decide what we do and how we do it, we must first ask “why?” It is in this spirit of inquiry that we approach the stories we tell on WHY . 

To mark this event Dutch animators Part of a Bigger Plan were assigned the task of answering—in just 108 seconds—the question of why Herman Miller has remained a design leader for over 108 years. For us, design is never just about a finished product. It is a narrative that extends from the designer's vision to the people it touches and places it transforms. With WHY, we invite you to discover why we do what we do at Herman Miller".

Watch 108 years in 108 seconds here.

Images via Herman Miller.